take a second to do the math October 2

Filed under drink, shiny! by tph | 4 comments

My boyfriend Omar and his friends at Surly Brewing are having a party, seemingly to celebrate the fact that Darkness seems to be the unofficial “status” beer of the twin cities microbrew appreciation crowd. Here are some deets from MNBrew:

Lets talk about D-Day. That’s the day we will be selling 750 ML bottles of Darkness at the brewery on October 25th. Here is the latest info…

  • We will open the brewery gates at noon on the 25th.
  • The first 700 people can purchase up to 6 bottles of Darkness.
  • Cost is gonna be $100 for 6 bottles. Tax included and cash only.
  • We’ll have some bands.
  • Food and beer for sale at the brewery.

$100? Really? I mean, I guess when you figure that we are talking about six 750’s, and it works out to <$17 a bottle then it's not so bad. But when you realize that they seem to think that it's likely that more than 700 people are going to be willing to shell out a Benjamin for this magic nectar...wow. just wow.

I'll admit to never having tried Darkness before. Maybe I can score 6 bottles, drink one, and sell the rest on eBay?

In unrelated news of awesome:

4 comments

  1. Suzi Oct 2

    That dress is SPECtacular! I think the back really makes it, with the lace-up back and the huge bow. So feminine, yet sporty.

  2. Bill K Oct 3

    Well, I wouldn’t mind getting some, but I’m not shelling out for 6 bottles. I’ll go in on it with you. I can probably find another person or two.

    do we really have to buy 6 though, it says “up to 6″. maybe they just price it that way cuz they assume most people will buy 6.

    But yeah, they are getting a little cocky.

  3. amber Oct 3

    “The first 700 people can purchase up to 6 bottles of Darkness. ”

    I’m going to agree that you should be able to purchase less than 6 based on this statement.

  4. tph Oct 6

    Suzi: Yeah, the lacing on the back is what gets me too!

    Bill & Amber:
    Well, they say “up to 6″ but then also “the first 700 people”, which seems to me to imply that they expect to sell 4200 bottles that day (and have to turn people away).

    I don’t really consider it to be cockiness — the demand for this beer is pretty insane even at the bars. I’m just really impressed that a local beer can command so much…ummm… excitement.